Here are the subjects Forbes Speaker Jack Whatley speaks on:
The Outcomes we are looking for, are more qualified drivers in the pipeline and to get maximum value for every one of our truck driver candidates.We want improved driver experiences, increased business efficiencies that fuel business growth. To get those results we focus on these three areas and the blueprint
Employer Branding
The goal is to position you company as the employer of choice in your area. I want to show you how to take your mission statement and company values, what you know and what you’ve experienced in business, and package it in a way that build your authentic employer brand to position your company as the employer of choice for truck drivers in your area.
Career Massage
The Goal of your career messaging is to reinforce your employer brand and to attract the idea driver to you company. We do this with a recruitment marketing campaign. Positioning your employer brand, with credibility and using your career message to attract the truck drivers who will excel in your company.
Technology
The new roll technology will play in amplifying your truck driver recruitment marketing. We will cover how AI and automation will be used to get your employer brand and career message out there in an even bigger way. And how that will affect the HR People opts department moving forward.
The Blueprint
The last area is the human code blueprint where it all comes together. Here is where it all comes together your career messaging , technology and the recruitment experience. The human code recruiting blueprint lays out the recruitment strategy we use to win the war of recruiting truck drivers in the full employment economy.
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